Brandon Brison
Nashville, TN

Creative Director · Direct-response copywriter

Brandon
Brison

I turn complex financial, health and tech stories into campaigns that sell.

Open to Creative Director and senior creative leadership roles, and select direct-response projects.

Let’s talk See the work ↓
24×

Return on ad spend, top campaigns

Direct response · CDMG
16%

Unaided brand awareness, up from 2–3%

National brand · Brookdale
4

National bestsellers developed

Publishing · Ramsey Solutions
50%

Less production time with AI-assisted workflows

Creative operations · CDMG
§Selected work

Selected work

  • Financial publishing
  • Promos
  • Email
  • Landing pages
  • Paid social
  • Creative Director

Turning technical investment stories into paying subscribers

Integrated acquisition campaigns for investment newsletters, written to be clear, persuasive and compliant at the same time.

Get
Self-directed investors following mining, metals, biotech, energy, AI and crypto.
Who
Want an edge but distrust hype, so every claim has to hold up to a skeptical read and a compliance review.
To
Subscribe to a paid research service.
By
Leading with one specific, explainable opportunity and carrying it through the promo, emails, landing pages and ads.
24×

Return on ad spend on the strongest campaigns.

Source: CDMG campaign reporting · client names withheld
  • Healthcare
  • Brand
  • National campaigns
  • Senior Copywriter → Interim CD

Making a national senior-living brand one people remember

Unaided awareness for Brookdale Senior Living grew from about 2–3% to 16% in three years.

Get
Adult children and older adults facing a senior-living decision.
Who
Couldn’t name a senior-living brand unprompted.
To
Know Brookdale before they start comparing options.
By
A consistent national creative strategy and brand platform across channels.
16%

Unaided brand awareness, up from about 2–3%, over three years.

Source: Brookdale brand awareness tracking
  • Publishing
  • Personal finance
  • Editorial development
  • Senior Editor

Shaping financial books that reached the bestseller lists

At Ramsey Solutions I helped develop four national bestsellers, along with financial content across the company’s publishing.

4

National bestsellers I helped develop from outline to final proof.

Ramsey Solutions, 2011–2017
  • Investor relations
  • Public company
  • Compliance
  • Investor communications

Starfighters Space, from pre-IPO to public company

Investor positioning, compliant messaging, investor updates and reputation management through the company’s move to the public markets.

  • Creative operations
  • AI workflows
  • Team leadership
  • Creative Director

Moving an agency’s creative team to AI-assisted production

I designed and rolled out AI-assisted research, drafting and production workflows across the CDMG creative team.

50%

Less production time on some deliverables, with the same review standards on the copy.

Source: CDMG production timelines
✎How I lead

How I lead a creative team

Strategy before craft

Every campaign starts with who we’re writing to, what they believe and the one action we need. The copy comes after.

Writers who test

I lead a distributed writing team across promos, sales letters, email, landing pages, direct mail and paid social, and we judge work by response.

Compliance built in

Investor and health copy has to persuade and survive legal review. I write for both from the first draft.

Faster production

AI-assisted workflows for research and drafting free writers to spend their time on the ideas and the edit.

Industries

  • Financial publishing
  • Investor relations
  • Healthcare
  • Mining & metals
  • Energy
  • Biotech
  • AI
  • Crypto
About

About me

I started as an editor, and I still think like one. Twenty years of research publishing, bestselling books, national brand work and direct response taught me that the clearest version of an idea is usually the one that sells.

Today I’m Creative Director at CDMG in Nashville, where I lead the writers behind investor acquisition campaigns across a long list of industries. I like hard subjects: a mining project, a biotech pipeline or an IPO story that has to make sense to a reader in the first ten seconds.

⌗Resume

Experience

  1. 2023–now
    CDMG
    Creative Director

    Creative strategy, direct-response marketing and integrated campaigns across several industries.

  2. 2017–2023
    Brookdale Senior Living
    Senior Copywriter → Associate Creative Director → Interim Creative Director

    National marketing, creative strategy and brand development.

  3. 2017–2018
    Martin Ventures
    Marketing Consultant

    Branding and digital launches for healthcare portfolio companies.

  4. 2011–2017
    Ramsey Solutions
    Senior Editor

    Editorial development and financial content; helped develop four national bestsellers.

  5. 2005–2010
    Plunkett Research
    Editor → Senior Managing Editor

    Grew production output about 10% a year for four straight years.

EducationBA and postgraduate study, University of Houston · Editing Certificate, University of Chicago · StoryBrand, COMPEL, EntreLeadership and BECOME training
→Contact

Have a role or a campaign in mind? Let’s talk.

Email is the fastest way to reach me. Full work samples are available on request, since much of my investor work is under client confidentiality.

brandon.brison@gmail.com LinkedIn ↗