Creative Director · Direct-Response Copywriter
I take complicated subjects like finance, healthcare and emerging technology and turn them into copy that people act on.
Return on ad spend, top-performing campaigns
Unaided brand awareness, up from 2–3% in three years
Less production time after moving the agency to AI-assisted workflows
National bestsellers I helped develop as senior editor
Financial publishing
I lead creative for integrated campaigns across mining, metals, biotech, energy, AI and crypto: promos, email, landing pages and paid social. The job is making a technical investment story clear, compelling and compliant. The best of these returned up to 24× ad spend.
Brand · Healthcare
At Brookdale Senior Living I moved from senior copywriter to associate and then interim creative director, running national creative strategy and brand development. Unaided awareness grew from about 2–3% to 16% in three years.
Public company communications
Investor positioning, compliant messaging, investor updates and reputation management through the company’s move to the public markets.
Creative operations
I designed and rolled out AI-assisted workflows for research, drafting and production across the CDMG creative team. Production time dropped by as much as half without lowering the bar on the copy.
Creative strategy, direct-response marketing and integrated campaigns across several industries.
National marketing, creative strategy and brand development.
Branding and digital launches for healthcare portfolio companies.
Editorial development and financial content; helped develop four national bestsellers.
Grew production output about 10% a year for four straight years.
Promos, sales letters, email, landing pages and ads that are written to be tested and measured.
Leading distributed writing teams, setting standards and mentoring writers.
Messaging, brand storytelling and market positioning for B2B and B2C companies.
Compliant messaging, IPO communications and investor updates.
Shaping books, reports and long-form content from outline to final proof.
Prompt design and workflow automation that speed up production without lowering quality.
Email is the fastest way to reach me. I’m also on LinkedIn.
brandon.brison@gmail.com
linkedin.com/in/blbrison ↗